Learning Outcome 1 - Defining Audiences

For our assignment i had to create two paper questionnaires one for qualitative research and another for quantitative research. When making the quantitative research questionnaire i thought i should include short questions that require one word answers.


Quantitative 

Quantitative research is when a question gets a numerical answer. By numerical this means it involves aspects like statistics and percentages. There are many advantages to using quantitative research, one of the main advantages is it is easy to input into graphs and charts meaning it is quicker to find the information instead of sifting through written research. The only limitation to quantitative research is that you cannot gather information about people’s opinions.

Qualitative 

Qualitative research is the exact opposite to quantitative research, instead of giving simple numerical answers which are quite general, it is where the audience gives far more in depth answers with worded answers. Unlike quantitative research you can also gather people’s opinions on the subject.

In the Industry qualitative research is used in focus groups, this is where somebody pitches an idea to a small audience and they give accurate, in depth feedback about the idea. 

Audience profiling

Audience profiling is used to identify your target audience's lifestyle. Audience profiles can be useful to your research as it will enable you to gain a clearer and more accurate view of what appeals to your target audience. This can be based on:

- Race
- Age
- Gender
- Income
- Sexuality
- Education
- Occupation
- Interests
- Frequent Purchases

Below is a focus group that i was involved in with three other people. This focus group was done to see if violent games have an impact on our behaviour. The other three people are Ryan, Jack and Raimonds.